Portfolio · real client builds

Every one of these is live. Every one built from scratch.

No templates with a logo dropped on top, and no mock-ups of work that never shipped. Five businesses, five different problems — a lettings firm's AI engine, a BBQ brand on Shopify, a 40-year plumbing firm, a charity brought back online, and a cleaning company that needed saying clearly.

Get one like these — £497 → WhatsApp 07777 278337

5 builds shipped · Live on their own domains · Owned by the client

Real clients · recent builds

Built. Refreshed. Seen.

Whatever the business, we'll build it out, refresh it, and get it seen.

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The pipeline — drag leads stage to stage

AI notes — speak it in, it tidies itself

01 · AI web app · CRM & automation

SnoozeMoves & Stays — Outreach Engine

Built for — SnoozeMoves & Stays, a corporate lettings & serviced accommodation business working with letting agents nationwide.

Outreach was living on whiteboards and in heads — so we built it an engine. A drag-and-drop pipeline runs every lead from first letter to agreed deal, and "Tonight's Docket" queues each evening's follow-ups automatically — tick one off and the next schedules itself. AI drafts letters and messages in the company's own voice, voice notes tidy themselves into sorted, actionable notes, and the whole thing is PIN-locked, cloud-synced and installs on a phone like a native app.

Pipeline CRMAI letter draftingAuto follow-upsVoice → tidy notesInstallable app

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02 · Shopify · E-commerce

That Rub Guy

Built for — That Rub Guy — small-batch BBQ rubs & seasonings, made in the UK with nothing artificial.

A cracking product that deserved a better shop window. We audited the store front to back, then rebuilt the storefront around what actually makes these rubs different — no MSG, no E-numbers, nothing artificial — a claim the big brands can't make. The new home puts the range on show with bestseller journeys, real customer reviews up front, trust badges, an email-capture offer and a free-shipping bar that nudges bigger baskets — all built safely on a draft theme so the shop never went dark.

Full store auditHomepage rebuildConversion layoutReviews & trust badgesEmail capture

Visit the live store ↗

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03 · Business website · Trades

All Systems Flow

Built for — All Systems Flow — a family-run plumbing & drainage firm covering Croydon & South London, over 40 years on the tools.

Brilliant business, dated website — so we rebuilt it from scratch. Every service got its own page, including specialist no-dig drain repairs with genuine before-and-after CCTV shots, plus a gallery of real jobs and one-tap call and WhatsApp buttons throughout. We finished it in the firm's own logo blue, generated QR codes for the van and business cards so offline work lands online, and moved the whole site onto fresh hosting without dropping the domain.

Service pagesNo-dig repairs pageWhatsApp one-tapsQR for van & cardsHosting migration

Visit the live site ↗

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04 · Charity website · Full rebuild

Fleet Counselling

Built for — Fleet Counselling — a registered charity offering low-cost counselling across Camden & North London.

The charity's website had lapsed to a blank page — decades of good work, invisible online. We rebuilt it end to end: a calm, trustworthy design with clear routes for clients, referrers and volunteers, and live service notices the team can keep current. Behind the scenes we sorted the unglamorous bits that matter — proper privacy and cookie policies, and the domain and hosting brought back under the charity's own control.

End-to-end rebuildClient & referrer routesLive service noticesPrivacy & cookiesDomain + hosting

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05 · Business website · Services

SEEJ Cleaning

Built for — SEEJ Cleaning — office, co-living & HMO cleaning for workplaces, landlords and shared homes.

Two services, one dependable team — and a site that says so clearly. Workplaces and shared homes each get their own path, with a what's-included checklist that sets expectations before anyone picks up the phone. Pricing is explained honestly — by site size, frequency and add-ons rather than one-size-fits-all — so every visitor knows exactly what happens when they tap "Get a free quote", which follows them all the way down the page.

Conversion-first layoutOffice / HMO splitHonest pricing sectionQuote CTA throughout

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Your business is the next node.

A trade, a shop, a charity, an idea on a napkin — bring it. Whatever the business, we'll build it out, refresh it, and get it seen. The first conversation is free.

Start with a free chat luke@yourwaytoai.co.uk

Ready when you are

Yours could be the next one on this page.

Tell me what the business does and what your website is failing to do. I'll come back with the two or three things I'd fix first — free, whether you hire me or not.

WhatsApp 07777 278337 Rather use a form? →

I work shifts — you'll get a personal reply, usually a voicenote, within 24 hours. Always.